Over the last few weeks we have been in talks with various companies that produce cupcakes, and how to deliver
them. Up until recently, the safest and most secure way of delivery has been via same day courier, as it’s the only way to guarantee the cupcakes won’t be turned upside down during their journey to the customer. Sometimes the baker plain mistrusts the courier to complete safe delivery, and wastes valuable baking time delivering!
Unfortunately all that makes delivery very expensive for the people who hand bake and ice the cup cakes. For example, we would charge £15 per delivery / drops of cupcakes, minimum of 5 orders. This can make it too expensive for customers to buy.
Obviously there are still the marketing companies and companies who understand the powerful message that delivery by express courier send, but they have yet to embrace sending out baskets of designer cupcakes to their clients and potential clients….
The problem is, by sending the cupcakes the cheapest method possible means sending them by Royal Mail, and that means they may get bashed, and rotated a number of times before they arrive on the customers doorstep.
The solution is to prevent that, and the way to do that is through the creative use of packaging.
The original ‘cup a cake’ container was devised in the US for holding the cupcakes, their icing and keeping them fresh. Last week, I spoke to Kim at the Cup a Cake company and she said the containers can be shipped to the UK for around $100 to $150
So if you are looking to ship cupcakes around the UK, here is the solution for your airtight cup a cake containers. The cupcake company may have to take a deposit from the customer, and the customer promise to wash and return the empty containers so they can be re-used.
A small investment in the right packaging, and you can deliver cheaply and safely to your long distance customers.
We hope that helps with the safe dispatch of your cupcakes, we suggest you try it out with one or two local postings to be sure the method works to your satisfaction.
Here at Arrow Light Haulage, we have enjoyed getting creative and thinking outside the box (and right back in it) to solve your courier delivery problems with cupcakes.
Alternatively, you know where we are if you would like an express delivery quote.